Healthcare and medicines

Google provides translated versions of our Help Center equally a convenience, though they are not meant to modify the content of our policies. The English language version is the official language we use to enforce our policies. To view this commodity in a different language, use the language dropdown at the bottom of the folio.

We are dedicated to following advertizing regulations for healthcare and medicine, so we expect that ads and destinations follow appropriate laws and industry standards. Some healthcare-related content can't be advertised at all, while others tin can only exist advertised if the advertiser is certified with Google and targets just approved countries. Check local regulations for the areas yous desire to target.

Pharmaceutical manufacturers

Google allows pharmaceutical manufacturers to advertise in select countries only.

Prescription drugs

Pharmaceutical manufacturers may promote prescription drugs in the post-obit countries simply: Canada, New Zealand, Us. Pharmaceutical manufacturers may not promote prescription opioid painkillers.

Over-the-counter medicines

Pharmaceutical manufacturers may promote over-the-counter medicines in the post-obit countries only: Australia, Republic of austria, Brazil, Canada, Prc, Czechia, France, Frg, Republic of hungary, Hong Kong, India, Italy, Japan, Kenya, Mexico, Netherlands, New Zealand, Norway, The Philippines, Poland, Portugal, Russian federation, Slovakia, South korea, Espana, Sweden, United Kingdom, Us

Other manufacturers and suppliers

Bulk drug manufacturers, medical professional person suppliers, and antibody/peptide/compound suppliers for commercial labs may advertise in the following countries only: Canada, United States

Certification

Pharmaceutical manufacturers must be certified by Google in gild to serve ads. See how to utilize beneath.

Unauthorized pharmacies

The following is not allowed:

Offering prescription drugs without a prescription

 Targeting locations where you lot are not licensed

We take violations of this policy very seriously and consider them egregious. An egregious violation of the Google Ads policies is a violation so serious that it is unlawful or poses significant impairment to our users. In determining whether an advertiser or destination is violating this policy, we may review information from multiple sources including your ad, website, accounts, and third-party sources.  If we find violations of this policy, nosotros will suspend your Google Ads accounts upon detection and without prior warning, and you lot will non be allowed to annunciate with us over again. If you lot believe there'southward been an error, and that you oasis't violated our policy, submit an appeal and explain why. We simply reinstate accounts in compelling circumstances, and when in that location is good reason so it's important that you accept the time to be thorough, accurate, and honest. Learn more than virtually suspended accounts.

The following is not allowed:

Offering prescription drugs without a prescription

 Targeting locations where you are not licensed

Nosotros take violations of this policy very seriously and consider them egregious. An egregious violation of the Google Ads policies is a violation so serious that it is unlawful or poses significant damage to our users. In determining whether an advertiser or destination is violating this policy, nosotros may review data from multiple sources including your ad, website, accounts, and third-political party sources.  If we detect violations of this policy, we will suspend your Google Ads accounts upon detection and without prior warning, and you will not be allowed to advertise with us again. If you believe there'southward been an error, and that you oasis't violated our policy, submit an appeal and explain why. We only reinstate accounts in compelling circumstances, and when there is good reason then it's important that y'all take the time to be thorough, accurate, and honest. Learn more than about suspended accounts.

Prescription drug sale

Google restricts the promotion of online pharmacies. To determine whether an advertiser is promoting an online pharmacy, we consider a number of factors such as the content of your ads and site or app, as well as the products or services that you offer. For user safety and other reasons, we err on the side of caution in applying this policy, specially for landing pages that link or refer to content that in any way appears to exist the online sale of medicines, whether prescription or over-the-counter medicine.

Countries

Google allows the promotion of online pharmacies in just these countries: Australia, Austria, Brazil, Canada, China, Czechia, Denmark, Germany, Hong Kong, Israel, Nippon, Kenya, Mexico, Netherlands, New Zealand, Norway, Portugal, Russia, Slovakia, Sweden, Taiwan, United Kingdom, and the United States.

Google does not permit the promotion of online pharmacies in other countries.

Keywords

Google allows online pharmacy advertisers to bid on keywords containing prescription drug terms in only the following countries: Australia, Austria, Canada, Czech republic, Denmark, Deutschland, Israel, Nippon, Republic of kenya, New Zealand, Netherlands, Norway, Portugal, Slovakia, United Kingdom, and U.s..

Certification

Online pharmacies must be certified by Google in order to serve ads — see how to apply below. To be certified with Google, online pharmacies must be registered with the relevant pharmaceutical regime in the countries that their ad campaign targets.

Restricted drug terms

In most parts of the world, Google doesn't allow the utilise of prescription drug terms in ad text, landing pages, keywords, or source code of a web page.

  • For campaigns targeting Canada, New Zealand, or the U.s.a., certain businesses such as online pharmacies and pharmaceutical manufacturers may employ prescription drug terms in ad text and landing pages. While yous do not need to exist certified in order to serve your ads, you must be certified in order to keyword target prescription drug terms.  These businesses must be certified past Google in order to serve ads — see how to utilize beneath.
  • If your campaigns practice non target Canada, New Zealand, or the U.s., you may not use prescription drug terms in advertizement text or landing pages.
  • In limited cases, and where permitted by local law, Google allows exceptions to this policy for public health and safety awareness campaigns from governmental or well-established non-profit health advocacy organizations. If y'all would similar to apply for such an exception to employ prescription drug terms in ad text, landing pages, keywords, or source lawmaking of a spider web page, please contact us.

If your ads or their LPs contain granular pet restricted drug terms, labels will be practical regardless of targeting information. Pet chemist's ads with these labels volition continue to run freely outside the The states and Canada without certification. In the US and Canada, pet chemist's advertisers demand to accept an appropriate pharma certificate in lodge to target pet drug terms. They practice not need a certification to run ads which include pet pharma drug terms.

Meet a non-exhaustive list of prescription drugs or active ingredients that are monitored under this policy.

Troubleshooter: Restricted drug term

Your ad, website, or app is promoting prescription drugs, and that isn't allowed for at to the lowest degree one country that your campaign targets.

Remove all references to prescription drugs and steroids from your ad and website or app. Alternatively, you tin can change your location targeting for your campaigns to target only countries where this service is allowed. Meet the section in a higher place for more detail effectually country-specific restrictions for the countries that y'all're targeting.

Unapproved substances

Google doesn't allow the promotion of the following content, irrespective of any claims of legality:

  • All items on this non-exhaustive listing of prohibited pharmaceuticals and supplements
  • Products that contain ephedra
  • Products containing man chorionic gonadotropin (hCG) in relation to weight loss or weight control, or when promoted in conjunction with anabolic steroids
  • Herbal and dietary supplements with active pharmaceutical or unsafe ingredients
  • Products that imply they are as constructive as prescription drugs or controlled substances
  • Not-authorities approved products that are marketed in a way that implies that they're safe or constructive for use in preventing, curing, or treating a detail illness or ailment
  • Products that take been subject to whatever government or regulatory action or warning
  • Products with names that are confusingly similar to an unapproved pharmaceutical or supplement or controlled substance

Google does not let the promotion of DHEA products anywhere except the United States, and Google does not permit the promotion of Melatonin products anywhere except Canada and the Usa.

For additional information on the unapproved or misleading pharmaceuticals and supplements that we monitor, please visit www.legitscript.com.

Troubleshooter: Unapproved substances
  1. Fix the advertising'south destination. Remove any references to the substances prohibited by this policy. If you can't fix the ad's destination, update the ad with a new destination that complies with this policy.

  2. Edit the advert. Remove whatsoever content that we don't allow. If your ad already complies with the policy simply you made changes to the ad'due south destination, edit the ad and salvage it. This will resubmit the advertisement and its destination for review.

    Most ads are reviewed within 1 business concern mean solar day, though some tin can take longer if they need a more than complex review.

Troubleshooter: DHEA or Melatonin

Target a dissimilar location. If your advertising meets the basic policy requirements but non those for the countries that your campaign targets, you can choose to edit your location targeting to run your ads somewhere else where they do meet our requirements. Once you lot target your entrada only to adequate locations, please request a review of your disapproved ads, and we'll cheque if they tin starting time running:
Asking a review

Or, if information technology'south of import to keep targeting your existing locations, follow the steps beneath to brand your advertisement and destination comply.

  1. Gear up the ad'due south destination. Remove any references to the substances prohibited past this policy. If you can't prepare the advert'south destination, update the ad with a new destination that complies with this policy.

  2. Edit the advertizing. Remove any content that we don't allow. If your advert already complies with the policy but you fabricated changes to the advertisement's destination, edit the advertizement and save it. This will resubmit the advertising and its destination for review.

    About ads are reviewed within 1 business twenty-four hours, though some tin can take longer if they need a more complex review.

Prescription opioid painkillers

Google does not allow ads for prescription opioid painkillers except for those that are intended for utilise as medication-assisted handling (MAT) for opioid apply disorder and encounter all other requirements pertaining to prescription drugs listed on this page.

In limited cases, and where permitted past local law, Google allows exceptions to this policy for (a) public health and safety awareness campaigns from governmental or well-established non-turn a profit health advocacy organizations, (b) ads for non-opioid pharmaceuticals that just refer to prescription opioids in their safety data, and (c) certified addiction handling providers in the United States.

If you would like to apply for such an exception, delight contact usa.

Violations of this policy volition not lead to immediate account suspension without prior warning. A alarm volition exist issued, at least seven days, prior to any suspension of your account. Learn more than about suspended accounts.

Speculative and experimental medical handling, prison cell therapies, and gene therapies

The following is not allowed:

 Promotion of speculative and/or experimental medical treatments.

Examples (non-exhaustive): Biohacking, practice-it-yourself (DIY) genetic applied science products, cistron therapy kits

 Promotion of cell or gene therapies, regardless of regulatory approving status.

Examples (non-exhaustive): Stem prison cell therapy, cellular (non-stalk) therapy, gene therapy and like forms of regenerative medicine, platelet rich plasma

Larn how to fix a disapproved ad or extension.

Violations of this policy will not lead to immediate account interruption without prior warning. A alarm will exist issued, at least vii days, prior to any interruption of your account. Larn more nigh suspended accounts.

Clinical trial recruitment

Google doesn't allow the promotion of clinical trial recruitment except in Australia, Belgium, Canada, China, France, Federal republic of germany, Indonesia, Republic of ireland, State of israel, Italy, Japan, Korea, Malaysia, Netherlands, New Zealand, Philippines, Singapore, Taiwan, Thailand, United Kingdom, United States, and Vietnam.

Promotions for clinical trial recruitment may not promote prescription drugs or create misleading expectations or effects of a product beingness tested, or imply that the product beingness tested is prophylactic.

Troubleshooter: Clinical trial recruitment

Target a different location. If your advertizement meets the basic policy requirements but non those for the countries that your campaign targets, you can choose to edit your location targeting to run your ads somewhere else where they do run across our requirements. One time y'all target your campaign only to acceptable locations, please request a review of your disapproved ads, and we'll cheque if they can start running:
Request a review

Or, if information technology's important to keep targeting your existing locations, follow the steps below to make your advertizing and site or app comply.

  1. Fix the ad's destination. Remove any references to the substances prohibited by this policy. If you can't gear up the ad's destination, update the ad with a new destination that complies with this policy.

  2. Edit the ad. Remove any content that we don't allow. If your ad already complies with the policy only you made changes to the ad'due south destination, edit the advertizing and salve information technology. This volition resubmit the ad and its destination for review.

    Most ads are reviewed within 1 concern day, though some can take longer if they need a more than complex review.

HIV domicile tests

Google prohibits the promotion of HIV home tests everywhere in the world except in the United States, France, the Netherlands, and the United Kingdom. In the The states, advertisers may promote home HIV tests that are FDA approved. In France, the Netherlands, and the United kingdom advertisers may promote dwelling house HIV tests that meet local regulatory requirements.

Troubleshooter: HIV home tests

Target a dissimilar location. If your ad meets the bones policy requirements but non those for the countries that your campaign targets, you can choose to edit your location targeting to run your ads somewhere else where they do meet our requirements. Once yous target your campaign only to acceptable locations, please asking a review of your disapproved ads, and we'll check if they can beginning running:
Request a review

Or, if it's important to proceed targeting your existing locations, follow the steps below to make your ad and site or app comply.

  1. Fix the ad's destination. Remove any references to the substances prohibited by this policy. If y'all can't fix the ad's destination, update the advert with a new destination that complies with this policy.

  2. Edit the advert. Remove any content that nosotros don't allow. If your ad already complies with the policy merely you lot made changes to the ad's destination, edit the advertising and salve it. This will resubmit the ad and its destination for review.

    Most ads are reviewed inside i business concern day, though some can accept longer if they need a more circuitous review.

Abortion

Countries

The following is not allowed:

 Abortion ads in the following countries:

Antigua and Barbuda, Argentina, Aruba, Commonwealth of the bahamas, Bahrain, Kingdom of belgium, Belize, Bolivia, Brazil, Cayman Islands, Chile, Republic of colombia, Republic of costa rica, Djibouti, Commonwealth of dominica, Dominican Republic, Ecuador, Egypt, El salvador, France, Germany, Grenada, Guadeloupe, Guatemala, Republic of haiti, Honduras, Hong Kong, Republic of hungary, India, Republic of indonesia, Iran, Republic of iraq, Italian republic, Jamaica, Hashemite kingdom of jordan, Korea (Due south), Kuwait, Lebanon, Libya, Malaysia, Martinique, United mexican states, Morocco, Nicaragua, Oman, Pakistan, Palestinian Territory, Panama, Paraguay, Peru, Philippines, Poland, Qatar, Russian federation, Saint Barthelemy, Kingdom of saudi arabia, Singapore, Spain, Sri Lanka, St. Kitts and Nevis, St. Lucia, Suriname, Switzerland, Syria, Taiwan, Thailand, Tunisia, Ukraine, United Arab Emirates, Uruguay, Venezuela, Yemen

Google Ads Network restrictions

If your ads target one or more than locations where abortion ads are not allowed, they volition be classified as Eligible (limited), meaning they will only testify in approved areas, and there may be additional restrictions for your country. See the country-specific sections beneath for more information nigh how policies differ by country.

Abortion-related ads won't announced on the Google Brandish Network, even if they are Eligible (limited).

Abortion advertiser certification and disclosure requirements

In the U.s., United Kingdom, and Ireland, if you desire to run ads using keywords related to getting an abortion, y'all will first need to exist certified equally an advertiser that either provides abortions or does not provide abortions.

Depending on how you're certified, Google will automatically generate one of the following in-advertisement disclosures for your abortion product or service ads: "Provides abortions" or "Does not provide abortions." This applies to all Search ad formats.

Learn more than nearly the policy and how to utilise for certification.

Troubleshooter: Abortion advertiser certification and disclosures

  1. In the United States, United Kingdom, and Ireland, if you lot want to run ads using keywords related to getting an abortion, you volition get-go need to be certified as an advertiser that either provides abortions or does not provide abortions.

  2. Contact us to take your advertising reviewed once more, or edit the advertizing. This will resubmit the advertizement and its destination for review. Most ads are reviewed inside 1 business twenty-four hour period, though some can accept longer if they need a more complex review.

  3. If y'all're unable to consummate the verification process, remove any keywords related to getting an abortion.

Violations of this policy will not pb to immediate account suspension without prior warning. A warning will be issued, at least vii days, prior to any suspension of your account. Learn more nigh suspended accounts.

Birth command

Google doesn't allow ads related to nativity control or fertility products in the following countries: Bahrain, People's republic of china, Djibouti, Egypt, Hong Kong, Islamic republic of iran, Iraq, Jordan, Kuwait, Malaysia, Lebanon, Great socialist people's libyan arab jamahiriya, Morocco, Sultanate of oman, Palestinian Territory, Qatar, Saudi Arabia, Syria, Thailand, Tunisia, Ukraine, United Arab Emirates, Yemen

Troubleshooter: Nascence control

Target a different location. If your ad meets the basic policy requirements but not those for the countries that your campaign targets, you can choose to edit your location targeting to run your ads somewhere else where they do meet our requirements. One time you target your campaign merely to acceptable locations, delight request a review of your disapproved ads, and we'll check if they can outset running:
Request a review

Or, if information technology'southward important to keep targeting your existing locations, follow the steps below to make your ad and site or app comply.

  1. Prepare the ad's destination. Remove any references to the substances prohibited by this policy. If you can't gear up the ad's destination, update the advertising with a new destination that complies with this policy.

  2. Edit the ad. Remove any content that we don't permit. If your advertising already complies with the policy only you fabricated changes to the ad's destination, edit the advert and save it. This will resubmit the ad and its destination for review.

    Well-nigh ads are reviewed inside 1 business twenty-four hours, though some tin take longer if they need a more than complex review.

Addiction services

Google restricts advertisement for recovery-oriented drug and booze addiction services.

Examples of recovery-oriented habit services: Clinical habit treatment providers, recovery support services like sober living environments and mutual help organizations, lead generators or referral agencies for addiction services, crisis hotlines for drug and alcohol addiction

Countries
Google only allows ads for addiction services in Australia, Ireland, New Zealand, and the United states. Google does not allow ads for habit services in other countries.
Keywords
Google allows simply addiction services advertisers to bid on keywords relating to drug and alcohol addiction.
Certification
Habit services advertisers must exist certified by Google in guild to serve ads. Bank check the state-specific requirements under How does this policy differ from state to land? Meet how to apply below.

Wellness Insurance

In the United States, yous must exist certified past Google in club to advertise wellness and medical insurance coverage, with the exception of government advertisers, who will be pre-approved. Advertisements exclusively for dental, vision, and/or travel wellness insurance coverage are not restricted.

Examples of wellness and medical insurance coverage: individual health insurance, brusk-term insurance, limited-duration insurance, fixed indemnity health insurance, Medicare Advantage, Medigap, Medicaid.

Health and medical insurance advertisers, other than government advertisers, must be certified by Google in gild to serve ads in the United States. This certification is required for all ad formats and extensions. Check the requirements for the United states nether How does this policy differ from country to land? See how to employ below.

Apply for healthcare products and services certification

Certain advertisers — such equally online pharmacies, pharmaceutical manufacturers, and others looking to utilise prescription drug terms in ad text or landing pages or health insurance advertisers in the United States — demand to be certified with Google in order to annunciate. If you are such an advertiser, here'southward how to employ to be certified:

one. Attach to all country-specific requirements beneath. If your entrada targets a country that isn't listed, then we don't let the promotion of prescription drugs or over-the-counter medicines past pharmaceutical manufacturers in that country.

ii. Fill up out our online application grade.

  • Please be sure to include your Google Ads customer ID, located at the top of your account pages.
  • To cutting down on any unnecessary delays, exist sure to fill out all of the requested information.
  • If you lot are an agency applying on behalf of an advertiser, please send documentation detailing your relationship with the advertiser or license holder.

How does this policy differ from country to land?

In addition to the content-based restrictions above, there may be further requirements based on the countries that your campaign targets. Cull a land below to run into additional requirements that you must come across in order for your ad campaign to target that country.

Troubleshooting a disapproval

If your ad is disapproved for violating this policy, endeavor reviewing the post-obit tips to help resolve your effect:

Disapproval reason What does information technology mean? What practice I exercise now?
Online chemist's certification required Your advertisement, website, or app is promoting prescription drugs or related products but your business relationship isn't certified by Google. Remove all references to promoting prescription drugs from your ad and website or app. Alternately, if you're a licensed online pharmacy, you lot tin exist certified with Google — see how to apply above.
Targeting does not match policy Your ad, website, or app is promoting prescription drugs or related products, and even though your account is certified by Google, your advertizing is targeting a country outside the country that you were certified for. Remove all references to promoting prescription drugs online from your ad and website or app. Alternatively, you can modify your location targeting for your campaigns to match the country where you're certified to advertise your chemist's shop. See the section to a higher place for more detail around country-specific restrictions for the countries that you're targeting.
URL does not match online pharmacy certification Your advertizing, website, or app is promoting prescription drugs or related products, and even though your business relationship is certified by Google, the website or app that the advertisement promotes doesn't lucifer the i that's certified past Google. Remove all references to promoting prescription drugs online from your ad and website. Alternatively, you can change your advert to promote the website or app that was submitted in your certification request. If you'd similar to utilize a new website or app every bit an online pharmacy, it must also exist certified with Google — see how to apply in a higher place.
OTC drugs license number required Your advert, website, or app is promoting over-the-counter drugs without a license number, and that's non allowed for at least one country that your campaign targets. Remove all references to over-the-counter drugs without a license number from your advertizement and website or app. Alternatively, you tin change your location targeting for your campaigns to target only countries where this service is allowed. See the section above for more detail around land-specific restrictions for the countries that you're targeting.
Prescription drug targeting Your ad, website, or app is promoting prescription drugs, and that isn't allowed for at to the lowest degree one land that your campaign targets. Remove all references to prescription drugs and steroids from your ad and website or app. Alternatively, you tin change your location targeting for your campaigns to target merely countries where this service is allowed. See the department above for more particular around land-specific restrictions for the countries that you lot're targeting.

Was this helpful?

How can we amend information technology?